In 2007 (that is 3 years ago!) Blaise Aguera y Arcas, along with Microsoft, astonished us by presenting the Seadragon and Photosynth technology. It was, and still is very very impressing and embedded below.
On this years TED conference he was at it again – and – astonishing everyone again with an augmented reality “intelligent” map application. It is amazing what his team manage to develop!
The obvious competitor is Google Maps which probably has a better grip at the market. However, Google does not compete at all with the technology presented at TED – although they do have more users – and maybe an easier solution fitting more users?
Anyway – watch the talks if you haven’t yet.